Gate launches a new brand identity, stepping towards the "next generation super unicorn exchange"

A globally recognized cryptocurrency exchange recently announced the use of a new international domain name and released a brand new logo. This initiative aims to unify the brand image, enhance global influence, and increase user trust, marking a new development stage for the platform. This brand upgrade not only continues the theme of the platform's twelfth anniversary but also aligns closely with the "next generation super unicorn exchange" vision presented at its recent anniversary celebration held in Dubai, reflecting the platform's significant transformation from industry leader to innovation leader, and from technological innovation to deepening globalization strategy.

Previously, the platform has enabled a new Chinese name, symbolizing the opening of a gateway to the future of cryptocurrency for global users. The update of the domain name and logo not only showcases the brand's cultural inclusivity but also signifies a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the cryptocurrency industry, the platform has been committed to building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform serves over 23 million users worldwide and supports spot, contract, leverage, and wealth management trading for more than 3,800 cryptocurrencies, ranking third globally in comprehensive strength. In addition, the platform is the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed 10.865 billion USD, with a reserve ratio of 128.57%.

This brand update not only achieves a qualitative leap in visual terms, but the newly adopted domain name also reflects a key step in the platform's global communication strategy. This simple yet powerful and highly recognizable domain name has global applicability and helps enhance users' awareness, professionalism, and trust in the platform. The new brand identity adopts a more modern and minimalist design language, conveying the core concept of "trust-based, technology-driven, and continuously evolving," symbolizing the platform's comprehensive upgrade across the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms (including those in Japan, Dubai, Europe, etc.) will uniformly adopt the new brand, achieving a unified global brand presentation and further consolidating its professional image and international influence as a top-tier exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies a grander strategic vision for the platform. At the 12th anniversary global celebration held in Dubai on April 30, the platform's founder and CEO first proposed the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the systematic leap of the platform in three key dimensions:

1. Technology-driven: Leading the upgrade of global digital asset trading experience through continuous product iteration and breakthroughs in underlying technology;

2. Global Compliance: Establish a compliance operation network based on licenses and regulatory authorizations from multiple locations worldwide, and build industry credibility;

3. Ecological Integration: Centered around the core of the exchange, expand diversified businesses such as Web3, infrastructure, and investment to build a closed-loop ecological system.

The platform aims to continuously promote the construction of "professional, secure, and open" products and ecosystems, to become the infrastructure platform for the development of the global digital economy, providing trustworthy digital asset services for global users that are future-oriented.

Global Compliance Landscape: Extensive Layout, Multipoint Bloom

The group places great importance on "compliance first" and continues to expand its global compliance footprint. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's main entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliance position in the Asia-Pacific region. Recently, the group's Dubai entity has obtained a VASP license under the supervision and regulation of local authorities, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users, marking a key step in its expansion into the Middle East and global markets, and reaffirming its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and brand identity is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision towards global users. In the future, the platform will continue to adhere to the development path of user supremacy, technological innovation, and global compliance, working together with global users, developers, and partners to jointly embark on a safe, open, and sustainable crypto future.