With the PFP NFT winter approaching, can Gameta open a new chapter?

After the controversial launch of Azuki's new series Elementals, the PFP NFT market has suffered a heavy blow. Not only has the floor price of Azuki dropped significantly, but the entire "blue chip NFT" sector is also facing a dual collapse in both price and reputation. This marks the formal retreat of PFP NFTs that lack real-world application scenarios, and the so-called "blue chip NFTs" have completed their historical mission in this phase.

However, opportunities are often hidden within crises. The end of the old narrative of PFP also provides an opportunity for the NFT track to transform, develop practical application scenarios, and achieve large-scale applications.

In the last bull market, a large amount of capital flowed into the NFT space, giving rise to top "blue chip NFT" projects like Bored Ape and Azuki. NFTs once became a game for crypto OGs and on-chain millionaires, with prices often reaching tens or even hundreds of ETH, making it daunting for ordinary users.

Essentially, this wave of NFTs is more of an intangible embodiment, whether it is mapping real artworks onto the blockchain or chain-native PFP NFTs, both are merely an abstract concept of ownership.

How to apply the "non-fungibility" characteristic of NFTs to practical scenarios is the key to the healthy development of NFTs in the next step. This is exactly the direction that Gameta has been striving for. Unlike Bored Apes aimed at elite wealthy individuals, Gameta is committed to creating a "commoner version of Bored Apes."

Gameta collaborates with game developers to provide ordinary players with Web3 ecosystem services, including blockchain wallets, NFT empowerment, and social features, through hyper-casual games. In this way, a large number of players can familiarize themselves with and enter Web3 while playing games similar to regular casual games, and share the dividends of Web3 development through IP assets, NFT games, and other mechanisms.

Gameta's goal is not only to become the "Web3 version of Steam," but also to create a "Web3 version of Disney" that caters to the general public, building its own NFT game entertainment ecosystem.

To achieve this goal, we must first abandon the elite strategy of "blue chip NFTs" and attract more ordinary users starting from grassroots users. Web2 internet users are naturally the incremental pool for the large-scale adoption of Web3.

Attracting these users is key. Currently, Web3 games generally lack playability, placing too much emphasis on Fi while neglecting the essence of Game. Gameta chooses to use hyper-casual games as a breakthrough. These games are simple and easy to pick up, making it easy for players to "get hooked", and they have a natural user affinity.

At the same time, Gameta has built an NFT gaming entertainment matrix consisting of multiple hyper-casual mini-games to enhance user engagement. NFT rewards and game assets can be interchanged and combined, creating a scale effect. This way, the appreciation of NFTs has real scenarios and revenue support, breaking free from the predicament of relying solely on speculation.

Gameta adopts a strategy similar to "surrounding the city from the countryside," using hyper-casual games as an entry point to capture the massive incremental group of grassroots Web2 users. By allowing everyone to own NFTs and participate in the gaming matrix, it gradually forms a泛娱乐 ecosystem centered around billions of ordinary internet users.

This provides a new approach for the mass application of NFTs. Unlike "blue-chip NFTs" that target a small elite, Gameta chooses to focus on grassroots users from the "majority".

Currently, Gameta has launched more than ten casual games, and dozens of applications are under development. It is reported that Gameta's entire product line has surpassed 8 million on-chain users, ranking first in terms of activity among entertainment and gaming products on the BNB Chain, accounting for more than 27% of such users.

In order to lower the entry barrier for Web2 users, Gameta has deeply integrated Particle Network's MPC+AA technology to achieve seamless login. Users can directly log in with Web2 accounts like email or Google accounts ( without needing to understand complex concepts like private keys, greatly enhancing the conversion rate for new users.

![PFP The Twilight of the Gods, Gameta "Commoner Bored Ape" New Narrative Singularity Arrival?])https://img-cdn.gateio.im/webp-social/moments-e54abba01e5d40f2ec825dec0b860a1f.webp(

Behind Gameta is a seasoned team with over 10 years of experience in casual game development and publishing. Its NFT social parkour game, Hippo Dash, attracted 150,000 users during a 30-day public testing period, with a total gameplay time exceeding 1 million minutes.

![PFP The Dawn of the Gods, Gameta "Commoners' Bored Ape" New Narrative Singularity Has Arrived?])https://img-cdn.gateio.im/webp-social/moments-766f3407dbb82865466f23f257ac5042.webp(

It is worth mentioning that Gameta has a deep connection with BNB Chain and Binance. Gameta was selected for the fifth batch of the BNB Chain Web3 Accelerator program and received investment from Binance Labs. Currently, Gameta has over 240,000 active users in the last 30 days on BNB Chain, making it the most popular gaming application on the chain.

![PFP The Dawn of the Gods, Gameta "Ordinary Boring Ape" new narrative singularity arrives?])https://img-cdn.gateio.im/webp-social/moments-b6b271984ed7bafe5bd36f0a9e3fecd2.webp(

In the current context of a sluggish NFT market, how to integrate NFTs with more practical scenarios, especially with carriers like games, to realize the actual value of NFTs may be a new opportunity for NFTs to achieve a "paradigm shift." This is precisely the direction that Gameta is exploring, as well as the opportunities and challenges it faces.

![PFP Ragnarok, Gameta "Ordinary Bored Ape" New Narrative Singularity Arrival?])https://img-cdn.gateio.im/webp-social/moments-a6cb5211d58372dff32f537fb182cc59.webp(

![PFP The Twilight of the Gods, has the singularity of Gameta "Ordinary Bored Ape" new narrative arrived?])https://img-cdn.gateio.im/webp-social/moments-0fecac362f2f4c7cb06d6e72cf7eee06.webp(