Gate.io celebrates its 12th anniversary, with a brand refresh and upgrade, opening the door to the encryption future.

The globally leading cryptocurrency trading platform Gate.io celebrates an important milestone of its 12th anniversary and officially announces a brand refresh, launching a new Chinese name – “大门”. With the anniversary theme of “Twelve years of unity, opening the Gate, and moving forward with a fresh start”, Gate.io reflects on its growth and breakthroughs over the past twelve years, and with a brand new image, it opens the door to the future, bringing a more open, diverse, and innovative crypto ecosystem to global users.

Twelve years of innovation and progress have forged a global leading position.

Since its establishment in 2013, Gate.io has focused on the innovation and development of blockchain technology, committed to providing secure, stable, and diverse digital asset trading services. Today, Gate.io has grown into a leading global trading platform with 22 million users, consistently ranking in the top three worldwide in terms of trading volume and liquidity, with a 24-hour spot trading volume ranked second globally. The platform supports spot trading, futures contracts, leveraged trading, and financial products for over 3,800 cryptocurrencies, offering a rich array of investment choices for global users. Its platform token GateToken (GT) has continuously played a core role since the launch of the GateChain mainnet in 2019, with GT prices reaching a high of $25.960, and the total circulating market cap exceeding $2.94 billion, propelling it into the global Top 40 by market cap.

In this process, Gate.io establishes a complete crypto financial ecosystem and promotes industry transparency. As the first mainstream exchange to commit to 100% reserves, Gate.io collaborates with the American auditing firm Armanino LLP to regularly disclose asset reserve status using the open-source Merkle Tree solution. As of January 17, 2025, Gate.io's total reserve value exceeded $10 billion, ranking fourth globally, with a total reserve rate of 128.58%, ahead of the industry average, ensuring the verifiability and security of user assets.

leads cross-border collaboration, empowering future industry growth.

In addition, Gate.io is actively engaging in cross-industry collaborations, continuously enhancing the influence of the industry worldwide. In 2024, Gate.io announced a partnership with Inter Milan Football Club, jointly opening a new chapter in the integration of cryptocurrency and traditional sports. Gate.io became the official sleeve sponsor of Inter Milan's jerseys, and its brand image frequently appeared at San Siro Stadium, in Serie A, and on the UEFA Champions League stage. Through VIP viewing experiences, joint events, and other formats, it brings fans closer to the global audience, collaboratively building a global fan community and exploring more possibilities for digital assets in sports.

In the first quarter of 2025, Gate.io announced that it officially became the official sponsor of the F1 Red Bull Racing team (Oracle Red Bull Racing in Formula 1), becoming the exclusive cryptocurrency exchange partner of the team. As an eight-time World Drivers' Champion, the F1 Red Bull Racing team is renowned worldwide for its outstanding performance on the track, while Gate.io is known for its innovation and cutting-edge technology in the digital economy. Both parties share a common philosophy of pursuing excellence, and this collaboration is an important symbol of two industry giants joining forces. Through its partnership with the F1 Red Bull Racing team, Gate.io will bring digital finance, Web3, and blockchain solutions to a broader audience, accelerating the global adoption of blockchain technology.

Brand upgrade, moving forward with a fresh look

Over the past 12 years, Gate.io has witnessed the vigorous development of the cryptocurrency industry and continuously self-innovated amidst market changes, evolving from an initial Bitcoin trading platform to today's full-chain ecosystem enabler. On the occasion of its twelfth anniversary, Gate.io officially adopts a new Chinese name "大门" (Gate), symbolizing openness, fairness, and innovation, representing the intersection of trust and technology, inheriting Gate.io's original intention to connect the global cryptocurrency world, and also reflecting the brand's vision for the future—driving industry development through technology and opening wider cryptocurrency doors for global users.

This brand upgrade is not only a renewal of the visual image but also an upgrade of the strategic direction—from a single trading platform to a more open, interconnected, and integrated Web3 era. Guided by the new brand vision, Gate.io will further optimize user experience, promote product and technology innovation, provide users with a smarter, more efficient, and secure trading experience, and actively expand the decentralized ecosystem, allowing more people to enter the Web3 world without barriers.

Celebrating twelve years together, a major event in Dubai is coming.

To celebrate this important milestone, Gate.io will hold a series of events in Dubai from April 29 to 30, gathering global users and industry partners to share in the festivities. During this time, Gate.io will host its 12th anniversary celebration, with thousands of top global investors, blockchain entrepreneurs, project representatives, and industry leaders expected to attend and celebrate the anniversary with Gate.io. At the same time, Gate.io will also plan the SPORT3 DUBAI 2025 sports friendship match, creating a relaxed interactive platform for industry practitioners to promote more cross-border cooperation and in-depth communication.

Twelve years is the accumulation of trust, the testimony of growth, and a new starting point. Twelve years ago, Gate.io opened the exploration journey of global cryptocurrency trading with the "Gateway to Security". Twelve years later, Gate.io has not only witnessed the development of the industry but has also become a driving force for the progress of the blockchain ecosystem. Now, standing at a critical juncture of brand upgrade, Gate.io will continue to be user-centric, constantly exploring and breaking through, to open the gateway to the crypto future for global users with more forward-looking technology, a more open ecosystem, and more secure services, and work together to create a thriving development of the crypto world.

Disclaimer: This content does not constitute any offer, solicitation, or recommendation. Please note that the value of virtual assets may be subject to total or partial depreciation and can be significantly volatile. You should always seek independent professional advice before making any investment decisions. Please be aware that Gate.io is not licensed or regulated by the Virtual Assets Regulatory Authority (VARA) and therefore may not conduct virtual asset-related activities within Dubai or from Dubai. The products and/or services mentioned in this article are intended for use by persons outside of Dubai only. Please note that Gate.io may restrict or prohibit access to all or part of its services from restricted areas. For more information, please read the User Agreement at: https://www.gate.io/en/user-agreement.