Brazilian fintech company Méliuz has invested 28 million USD to purchase Bitcoin, becoming the first publicly listed company in South America to establish Bitcoin reserves.

According to ChainCatcher news reported by Decrypt, the Brazilian listed company Méliuz recently announced an investment of 28.4 million dollars to purchase 274.52 Bitcoins, with an average purchase price of 101,703 dollars per coin. This move makes it the first listed company in South America to establish a Bitcoin reserve, and after the announcement, the company's stock price rose by 26% in a single day. This cash back platform listed on the Brazilian Stock Exchange stated that this investment aims to create higher returns for shareholders by increasing the Bitcoin holdings per share. Industry analysts pointed out that the company is emulating the Bitcoin investment strategy of the American Strategy (formerly MicroStrategy) to cope with the operational pressures in Brazil's high interest rate environment. As the largest economy in Latin America, Brazil's digital asset market is developing rapidly, currently having the most cryptocurrency ETFs in the region. Market observers believe that the allocation of Bitcoin assets by listed companies is gradually becoming a global trend, but whether such strategic transformations can continue to create value still needs time to be verified.