DDC Enterprise Partners With Animoca Brands on $100 Million Bitcoin Yield Strategy

DDC Enterprise and Animoca Brands have signed a $100 million strategic partnership aimed at maximizing bitcoin yields and treasury strategies. This collaboration represents a significant step in the adoption of digital assets by public companies.
Animoca Brands and DDC Forge Strategic Bitcoin Treasury Partnership
DDC Enterprise Limited (NYSE: DDC) has entered into a non-binding memorandum of understanding with Animoca Brands, establishing a strategic partnership focused on optimizing bitcoin treasury operations. According to the announcement, Animoca will allocate up to $100 million in BTC for yield-generating strategies managed by DDC.
The initiative aims to maximize returns and manage risk on Animoca’s bitcoin holdings, while also supporting DDC’s broader BTC accumulation strategy. The partnership represents a growing trend among public companies to treat bitcoin not just as a store of value, but as a yield-bearing strategic reserve asset.
“This partnership with Animoca Brands marks a transformative step for DDC and reflects our shared vision to accelerate bitcoin’s role as a pristine monetary asset. Together, we’re committed to innovation, disciplined risk management, and unlocking bitcoin’s full potential as a modern treasury asset,” said Ms. Norma Chu, Chairwoman, Founder, and CEO of DDC.
As part of the partnership, Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, will join DDC’s newly created Bitcoin Visionary Council.
The council will guide DDC’s treasury initiatives and ensure the strategies align with emerging best practices in corporate crypto finance.