Sony's entry into the public chain track, what kind of wave will the entertainment empire set off in the Web3 field?

As a giant in the field of technology and entertainment, Sony has been actively expanding its layout in the Web3 field in recent years. From the metaverse to NFTs to investing in high-quality projects, Sony's Web3 exploration path can be described as step-by-step. Now, Sony officially announced its entry into the public chain track, and cooperated with Japanese public chain developers to launch Soneium, an Ethereum L2 network based on OP Stack, which undoubtedly adds a strong member to the OP Stack ecosystem.

Soneium's ecosystem will not only be compatible with existing decentralized applications, but it also plans to develop innovative services related to Sony's business, bringing blockchain technology to Sony's product line. Officially, Soneium aims to support creators in expanding their creativity and enhancing their engagement with the fan community.

Given Sony's strong capabilities in the entertainment industry such as gaming, music, and film, we can boldly predict the future development direction of the Soneium ecosystem:

1. Exploration in the GameFi Field

As a leader in the game industry, Sony owns well-known IPs such as Elden Ring, The Elder Scrolls, and Horizon. Although it may not invest heavily in the development of Web3 3A masterpieces in the short term, it is foreseeable that Sony will use these IPs to develop small Web3 games, such as card games.

It is worth noting that Sony should learn from the lessons of its pioneers and focus on "chain abstraction" and "concept abstraction" when developing Web3 games, so that players do not need to focus on the underlying technology and focus on the game experience itself.

2. Expansion of the NFT Market

Sony is expected to combine its rich film and television IP and music resources with NFT technology to create its own IP NFT marketplace. This will not only reduce Sony's own distribution costs, but also attract other IP holders to cooperate.

Sony has previously experimented in the NFT space, such as partnering with AMC Theatre to release NFTs related to Spider-Man: No Way Home, and partnering with Universal Music Group to launch digital collectibles of legendary musicians on NFT marketplaces.

3. Web3 applications for consumers

Sony plans to develop Soneium into a daily usable infrastructure, which means we may see more Web3 applications aimed at ordinary users. As a Web2 giant, Sony has a large user base and traffic resources, which will help promote quality projects in its Web3 products and ecosystem.

In the future, we may see innovative features that allow for direct token interactions on social platforms, which will provide new possibilities for the integration of Web2 and Web3.

Sony's strengths lie in its vast IP resources and user base. Imagine that in the future, Sony may launch high-quality Web3 games that combine NFTs with movie tickets, or develop new types of Web3 social platforms. These innovations are expected to bring a large number of new users to Web3, driving mass adoption in the industry.

However, Sony needs to err on the side of caution and avoid over-hype and low-quality products. Only by focusing on building boutique products and nurturing a healthy ecosystem can Soneium be a key force driving mass adoption of Web3.

It's worth mentioning that Soneium is about to launch a testnet, and its community Discord is already open. Interested users can get early participant status by participating in community events.

Overall, Sony's entry into the public blockchain sector is an exciting development. If Sony can fully leverage its advantages in the entertainment industry, Soneium has the potential to become an important platform for promoting the adoption of Web3 technology. However, achieving all of this will require time for validation and Sony's continued investment.