The Rapid Rise of ZORA: A New Chapter for the Next Generation Social Web

Recently, the cryptocurrency market has once again focused on consumer-grade applications, with ZORA emerging rapidly as a new on-chain Social Web platform, attracting widespread attention in the industry.

ZORA is a Social Web similar to Instagram, but its uniqueness lies in the tokenization of user profiles and posts, allowing creators to earn directly from their content. This innovative model provides content creators with new monetization avenues.

The core mechanism of ZORA includes:

• Tokenization of user profiles
• Tokenization of each post
• Posts bound to creator tokens
• Creator tokens form trading pairs with ZORA tokens

A 3% fee will be charged for each transaction, part of the revenue will be returned to creators, traders, and the platform. This reward model encourages the enthusiasm of all participants.

ZORA has also pioneered a peer-to-peer advertising market that supports micro-targeted advertising strategies, demonstrating tremendous commercial potential.

The total supply of ZORA tokens is 10 billion, with allocations including community incentives 20%, airdrop 10%, liquidity 5%, investors 26.1%, treasury 20%, and team 18.9%. The token unlock will be released in a phased linear manner.

The ZORA team members have backgrounds from top crypto companies like Coinbase, excelling in product development and innovation. They are committed to integrating crypto-native experiences with Web2 native experiences, continuously launching innovative ideas.

Despite the ZORA token being issued only a few months ago, it has already experienced a period of low market interest, followed by a resurgence in upward momentum through application integration and the flywheel effect. Its price trend is quite similar to that of the previous Virtual projects.

With the deep integration into the Base ecosystem and the cryptocurrency industry entering a new bull market, ZORA is expected to attract more users, recreating explosive growth similar to that of Friend.tech. Multiple independent teams are building trading tools and other infrastructure for ZORA, further enhancing its ecosystem.

Although the concept of SocialFi has appeared in this cycle's initial stage, ZORA is still expected to maintain its upward momentum in the coming months thanks to its unique tokenization model and strong flywheel effect. With more well-known creators joining, ZORA may usher in a new round of user growth and valuation increase.