Can the Line ecosystem become a new engine for Web3?

Introduction

As a well-known communication software in Asia, Line announced this year that it will merge with the mainnet of the Korean public chain Klaytn, marking its official entry into the Web3 field. Looking back at the success of the Telegram ecosystem, which attracted numerous Web3 projects and users with its large user base and mini-program platform, it has become an important bridge connecting Web2 and Web3. Now, Line has similar development conditions and is expected to foster new Web3 phenomenon projects in the Asian market, injecting new vitality into the industry.

This merger will bring technological innovation and governance changes, issuing a unified token and building an integrated network across Ethereum and Cosmos. This not only accelerates the development of Web3 technology but also signifies deep cooperation among Asian tech giants in the blockchain field, bringing more opportunities to the industry. Therefore, Line is expected to become a new driving force in promoting Web3 development, continuing the success of the Telegram ecosystem.

Review of the Telegram Ecosystem

The rapid rise of the TG ecosystem has drawn widespread attention in the Web3 field, with its unique advantages and innovative models injecting new vitality into the industry. Multiple projects have been listed on mainstream trading platforms and have quickly appreciated in value, not only validating the commercial potential of the TG ecosystem but also attracting a large number of new users into the Web3 world.

The reason why the TG ecosystem has achieved significant results by mid-year is mainly due to its large user base and efficient communication mechanism. As a communication giant with 900 million users, Telegram's mini-programs and bot development functions provide users with a brand new experience. These mini-programs not only replace most website functions but also support seamless authorization and payment integration, greatly enriching user interaction through customized features such as automatic news delivery, information services, and popular mini-games.

In addition, the TON chain developed by Telegram supports convenient blockchain transactions, further lowering the barrier for users to enter Web3. This model, similar to "traffic + payment," promotes Telegram's rapid development in the Web3 field, becoming a bridge between Web2 and Web3.

Multiple projects in the TG ecosystem have performed impressively. Game projects like NotCoin and Catizen have quickly attracted a large number of users with simple operations and a fission mechanism, successfully guiding them to engage in on-chain interactions and achieving the transition from Web2 to Web3 users. These projects have not only succeeded within the TG ecosystem but have also seen their market value rise rapidly after listing, demonstrating strong market appeal and commercial value.

Projects like Hamster Kombat enhance players' understanding and recognition of virtual currencies through unique game settings and management elements. At the same time, by integrating a task system and video watching tasks, they effectively drive traffic to their own YouTube channel, further expanding the influence of the TG ecosystem.

The success of these projects has brought a large number of new users to the TG ecosystem and provided new ideas for the development of the Web3 field. They demonstrate that gamification and socialization can effectively attract and convert Web2 users, while showcasing the application potential of blockchain technology in non-financial fields such as gaming and social networking.

As the TG ecosystem continues to improve, more application scenarios and business models will be explored in the future. From the current trends, the TG ecosystem is not only expected to continue deepening in the fields of gaming and social networking, but may also expand into various sectors such as finance, education, and business, ultimately forming a diversified and open Web3 ecosystem. With more innovative projects joining and user participation, the TG ecosystem is expected to become an important force in driving the development of the Web3 industry.

Introduction to Line

Line, as a popular communication software in Asia, is especially well-received in Japan. As of 2024, Line has 95 million monthly active users, covering over 68% of Japan's total population. In addition to providing basic messaging and calling services, Line also features many unique functionalities, such as sticker trading. Some businesses even sell their homemade stickers within the platform to support marketing activities.

Line also has a status update feature, including functionalities similar to Instagram stories and a share button. In addition, the Line Pay feature supports transfers between users and payments at stores.

The number of monthly active users on Line has significantly increased from 58 million in 2015 to 95 million in 2024. The reach of male and female users through advertising is 52.5% and 47.5%, respectively. The age distribution ranges from 8.3% for those aged 15 to 19 years to 31.4% for those aged 50 and above, which is representative of the Japanese population.

Line is not only popular among young people; it is widely used by people of all ages and has become an important communication tool for connecting friends, family, and colleagues.

One of the features of Line is that there are over 3 million business accounts in Japan. Companies can apply to set up a business account, which can be used once approved. As the number of business accounts increases, Line has become an alternative to marketing tools such as email, bringing many advantages to businesses. It is free to use, allowing companies to send coupons or conduct surveys to customers, and it generally has a higher open rate and click-through rate.

In 2020, the Japanese Ministry of Health, Labour and Welfare collaborated with Line to conduct a nationwide survey on COVID-19, sending health questionnaires to users via official accounts.

Today, Line has become one of the most valuable brand tools in Japan. When collaborating with the Japanese market, creating an official Line account is a choice worth considering.

Current Status of Line Mini App

The Line Mini App, as an innovative service on the Line platform, has become an important tool for digital transformation for enterprises, gaining wide popularity in Japan and Taiwan. Companies can directly publish web services on the Line platform, allowing users to access them without downloading additional applications. With Line's vast user base, businesses can reach a huge potential customer group. After integrating Line Pay, users can complete in-app payments directly, greatly enhancing shopping convenience.

Under the impact of the pandemic, consumers are more inclined towards planned purchases, requiring companies to adapt to changes through digital means. The Line Mini App has thus become a key tool for connecting online and offline ( OMO ), supporting functions such as online ordering, reservations, and queue calling, helping businesses improve service visibility and user engagement. Although the Line Mini App development in Taiwan has not yet been fully opened, certified partners can apply in advance, and once development is complete, it must pass a review before being released.

Currently, Line Mini App is widely used in industries such as catering, education, healthcare, beauty, and retail. With a convenient user experience and strong backend support, it helps businesses stand out in a competitive market. With technological advancements and market openness, it is expected that Line Mini App will play a greater role in promoting the integration of online and offline in the future.

With the increasing market acceptance, the number of Line Mini Apps is growing rapidly. Some companies have launched no-code development platforms, further lowering the technical barriers, allowing more small and medium-sized enterprises to easily create and manage Line Mini Apps. In the future, Line Mini Apps are expected to play a greater role in the e-commerce and online service sectors, potentially driving Line to become a super app, providing users with comprehensive lifestyle services. This not only provides businesses with new customer touchpoints but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Chain Klaytn

Klaytn is a blockchain platform launched by GroundX, a subsidiary of South Korean internet giant Kakao, aimed at promoting the widespread application of blockchain technology through high performance, scalability, and reliability. Klaytn adopts a Proof of Stake (PoS) consensus mechanism to accelerate transaction speed and confirmation times, keeping the system running efficiently.

Klaytn merges the advantages of public and private blockchains to provide an efficient and secure environment. This combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, making it suitable for high-frequency and large-scale commercial applications. Klaytn also supports smart contracts, enabling developers to build various decentralized applications (dApp) to meet the needs of different industries and scenarios.

Klaytn provides an easy-to-use development environment, allowing blockchain newcomers to easily build and deploy applications. Through a web service-like platform, Klaytn simplifies the process of creating a blockchain environment, reducing the technical burden on developers. This attracts developers transitioning from centralized to decentralized applications, lowers the entry barrier, and accelerates the realization of innovative applications.

Klaytn's native cryptocurrency KLAY plays multiple roles within the system. It is used as a payment method in Klaytn applications, while also rewarding developers who contribute to the platform. KLAY is also a popular choice among traders and investors, profiting from market fluctuations.

The merger of Klaytn and Finschia is an important milestone, giving birth to the new mainnet Kaia. Kaia combines the technological advantages of both parties, aiming to create the largest Web3 ecosystem in Asia. The new native token KAIA symbolizes the collaboration, bringing all parties together in a unified ecosystem.

Kaia signifies the rise of a network centered on collaboration, innovation, and users, simplifying the user experience and promoting the global adoption of blockchain technology. Kaia's vision is to make blockchain technology accessible to everyone, with core values that include community, sustainability, and simplicity, guiding its cultivation of partnerships, community engagement, and the promotion of blockchain adoption.

The Kaia network structure is divided into three logical subnets: the Core Unit Network (CCN) is responsible for transaction validation and block creation, the Endpoint Node Network (ENN) handles API requests and service chain data, and the Service Chain Network (SCN) operates independently by dApps and connects to the main chain.

The Merger of Line and Klaytn's Public Chains

Klaytn merges with LINE's public chain Finschia to create a new blockchain ecosystem Kaia. This marks the deep collaboration between two major Asian tech giants, Kakao and LINE, in the blockchain field, promoting the development and application of Web3 technology.

Background

Klaytn is a blockchain platform launched by South Korean internet giant Kakao, providing a high-performance, scalable, and secure environment. Finschia is a blockchain platform launched by LINE, dedicated to promoting the adoption of public blockchain and Web3 technologies. The merger of the two platforms is not only a technological integration but also a strategic deep cooperation, aimed at building a leading Web3 ecosystem in Asia.

Merging Advantages

1. Technical Integration: Kaia combines the technological advantages of Klaytn and Finschia to provide a high-performance blockchain network. It supports EVM and CosmWasm, allowing developers to build applications on a platform compatible with various blockchain technologies.

2. User Base: Kaia integrates the advantages of Klaytn with KakaoTalk and Finschia with LINE, boasting a potential user base of over 250 million, providing a large user foundation for blockchain applications.

3. Ecosystem Expansion: Kaia promotes the expansion of the ecosystem in collaboration with partners in Japan, South Korea, and Southeast Asia in the areas of asset tokenization ( RWA ), GameFi, and DeFi, attracting more developers and projects to join.

4. Governance Structure: The Kaia plan expands the governance structure to include 100 leading global enterprises, achieving permissionless verification and enhancing decentralization and security.

merger impact

The merged Kaia will have a profound impact on the Web3 industry. It not only brings new vitality to the blockchain field in Asia but may also become the focal point of the global blockchain community. Kaia signifies the rise of a network centered around collaboration, innovation, and users, simplifying the user experience and promoting the global popularization and application of blockchain technology.

Kaia's governance model optimization and support for AI-driven dApp discovery and promotion will make it an important bridge connecting traditional enterprises and modern blockchain technology. Kaia successfully relies on its technological and ecosystem competitiveness, as well as its influence on the global Web3 stage.

In summary, the merger of Klaytn and Finschia and the launch of the new mainnet Kaia is an important milestone in the development of blockchain technology in Asia, bringing new value and opportunities to the Web3 industry. As Kaia continues to develop and mature, it is expected to play a more significant role in the blockchain space.

Outlook

With the successful merger of Klaytn and Finschia, the new mainnet Kaia injects new vitality and innovation into the Web3 industry. Kaia aims to promote the popularization and application of blockchain technology by providing an inclusive, user-friendly, and technologically advanced platform. In the future, Kaia is expected to become an important force in the blockchain field in Asia and even globally, and its development will have a profound impact on the entire Web3 ecosystem.

Kaia has great development potential and will provide developers with powerful tools and resources to build and deploy innovative blockchain applications, bringing users a richer and more convenient service experience. With more DeF