Has TikTok Meme Become the New Meme Hype Craze?

[TL；DR]:

Recently, Chill Guy has evolved into an emotional symbol that helps people relieve stress, with its unique Buddhist-style dog image and lighthearted and humorous setting that aligns with the mindset of young people facing stress.

The popularity of Chill Guy has led to the emergence of TikTok meme coins with the same name, reflecting the rise of the attention economy under viral transmission.

In addition to Chill Guy, there are also popular Meme coins such as Markkacy (KACY), the buzz (HUZZ), I’m Like A Bird (FREE), and They Don’t Love You Like I Love You (WAIT).

Introduction

As BTC continues to climb and the new narrative of Meme shows signs of fatigue, Chilguy, the TikTok meme Meme coin, is rising at an unprecedented speed, becoming the latest focus of attention and expected to drive a new wave of market speculation on TikTok meme coins. This article will break down the viral spread process of Chilguy and explore the trending token of TikTok meme coin track.

Cold Handsome Guy: Chill Guy’s Path to Go Viral

When it comes to the most popular new coin recently, it is undoubtedly the screen-flooded Chill Guy. This Meme coin, which originated from popular TikTok emojis, quickly became popular on social media and the crypto market with its unique Buddha-like dog image and has great potential to open up TikTok meme memes.

The origin of Chill Guy can be traced back to an illustration created by illustrator Phillip Banks in 2023, depicting a dog wearing a loose sweater, red sneakers, and a “don’t care” smile on its face. Banks named this illustration “Chill Guy” and gave it a completely free-spirited setting when sharing it.

From the perspective of tag characteristics, Chill Guy has successfully created a positive image that resists the pressures of modern life with his unique Buddhist-style image and relaxed and humorous attitude. It not only represents the attitude of young people towards life, but also becomes a cultural symbol, leading to a new way of life and values.

Source: @chillguycto

As a result, this image quickly gained viral popularity on TikTok, with netizens imitating its posture and using the catchphrase “Just Chillin” to create a contrasting sense of humor and a “goblin mode” attitude towards life, unexpectedly hitting the laughing spot of Generation Z.

As the popularity of Chillbuy on TikTok continued to rise, this cultural phenomenon was quickly borrowed to create the eponymous Meme coin CHILLGUY on the Solana chain. At first, CHILLGUY’s price was not impressive, but with the help of celebrities such as Elon Musk and Salvadoran President Nayib Bukele, its market cap quickly soared, once exceeding $600 million, becoming a new favorite in the crypto industry.

Source：@nayibbukele

Although the coin experienced a short-term oversold of 55% due to copyright issues, it was still stabilized by the influx of enthusiastic communities and later sparked another wave of attention when it was listed on large exchanges. As of the writing date, the CHILLGUY community has stated that a donation wallet has been set up for brand authors, and the coin’s market cap has stabilized around $500 million.

Source: Gate.io

The Social Psychology Behind the Popularity of TikTok Memes

The popularity of Chill Guy (CHILLGUY) has led to the emergence of a series of TikTok memes with the same name, which is the rise of the attention economy under viral transmission.

We will continue to use Chill Guy as an example for interpretation. The casual and calm image setting of Chill Guy is very in line with the coping mentality of young people when facing various pressures. It has therefore become a treasure for creators on social media platforms such as TikTok and Twitter.

On TikTok, users have been imitating this image of hands in pockets, expressionless face, and seemingly indifferent to anything. The related videos have gained tens of millions of views in just a few months, spawning countless imitation videos and emojis.

Source：TikTok

On Twitter, users are beginning to combine the image of Chill Guy with everyday troubles, telling short stories through text and images. The most classic sentence structure among them is “when…, but you’re just a chill guy…” this contrasting sense of humor and “goblin mode” attitude towards life unexpectedly hit the laughing spot of Generation Z. Whether it’s the Chill Guy enjoying traffic jams on the road or the Chill Guy living a carefree life without even buying textbooks, they have become topics of conversation for people after meals.

Source：@AS_Monaco_EN

As a result, the widespread dissemination of Chill Guy has evolved beyond humor and entertainment into an emotional symbol, becoming a symbol for many people to relieve stress. In this process, it is inseparable from its unique image and setting, as well as widespread dissemination and secondary creation on social media. And it is precisely because of such a high level of dissemination and emotional consensus that many investors realize that directly finding popular memes on TikTok for speculation will have much higher dissemination and credibility than fabricating new memes without a circle culture. Therefore, the TikTok meme coin track led by Chill Guy has been vigorously hyped up.

What Other TikTok Meme Coins Are There?

According to incomplete statistics, nearly a hundred TikTok meme coins are currently appearing, and more potential Meme coins are being minted. However, due to its lack of initial launch advantages and circle background like Chill Guy, no new coin in this sector can compete with Chill Guy.

Source：Know Your Meme

As we often mention in our blog posts, market hype can sometimes only be understood after the fact. If we ask why earlier otter Degen and Frog Omochi did not reach the popularity of Chill Guy, we will certainly find many reasons now to explain the advantages of Chill Guy. However, regardless, market speculation does require more synergy and naturally carries some randomness. Therefore, the other popular memes listed below are for reference only and should not be used as a basis for everyone’s operation.

markkacy（KACY）

The viral animation created by @mark_kacy is widely popular on Instagram and TikTok, shared by millions of people. The current market cap is $30M, making it the only new Meme with a relatively long shelf life.

Source：Gate.io

the huzz（HUZZ）

The counterpart to CHILLGUY is HUZZ, which represents a cute woman and originates from the slang term “Huzz” for “ladies” on TikTok.

I’m Like A Bird（FREE）

Free is derived from the popular audio “I’m Like A Bird” in recent TikTok videos. The song was created by Nelly Furtado and expresses her exploration of freedom. Similar to Chillguy, Free also aligns with the theme of the Buddhist lifestyle.

They don’t love you like I love you（WAIT）

WAIT originated from a magical dance on TikTok called “Wait! They don’t love you like I love you”, which sparked a global trend among users to emulate. The total number of videos on the internet reached 1.5 million, with over 100 million views.

To Sum Up

The popularity of Meme coins such as Chill Guy (CHILLGUY) proves that good storytelling and visual appeal can be transformed into huge traffic hype. As a result, TikTok, which provides new channels and ways to promote and hype Meme coins, has also begun to receive widespread attention.

In addition to many popular emojis and language memes that can bring opportunities for Meme coin hype, combining TikTok and blockchain has also brought new opportunities for fields such as gaming. For example, Solana’s Sonic project recently launched Tap to Earn games through TikTok, aiming to expand the user base and showcase the scalability of on-chain games. This further proves the important power of TikTok meme Meme in driving a new wave of Meme hype.

In summary, Chill Guy has comforted the complex and chaotic hype atmosphere in the crypto market with his carefree and casual image. Therefore, the article no longer needs to give dry risk warnings like at the end of previous blog posts, but can easily remind everyone like Chill Guy: “When friends ask why your investment failed, I am just a Chill Guy who loves playing Meme.”