Yup completed its M&A Fundraising on 2025-02-11.

We’ve been in market since 2017 and it all: ICOs, DeFi Summer, NFT circus, FTX implosion, and now the Memecoin Supercycle. Back then, the tone was “Crypto is the future. Build. Invest in real utility. Read the whitepaper.” Today? It’s “Buy the dog, tweet the meme, pray to BlackRock.” In 2021, the average crypto investor thought they were the next Warren Buffet. Everyone was obsessed with finding “undervalued gems” with strong tokenomics, working products, and VC backing. You were judged by how many hours you spent reading governance proposals, not by the size of your portfolio. Fast forward to 2025? It’s the exact inverse. Utility is cringe. Fundamentals? That’s cute. The culture has shifted from “what does this token do?” to “how funny is the meme and how tight is the community?” If it’s not speculative, it’s boring. If there isn’t an ETF attached, it’s irrelevant. The “value investors” of 2021 are still holding their bags, trying to convince themselves their TPS-maximizing layer-1 is still “early.” Meanwhile, some guy named AuraKing69 turns $800 into $8 million off a token that has zero use case but a killer Telegram sticker pack. So what happened? People got tired of pretending. Crypto is and always has been one part innovation, nine parts casino. But in 2021, people wore suits to the casino. In 2025, they show up in shorts, throw the dice, and say, “Yup, it is what it is.” Strangely enough, this new wave might be the healthiest yet. Because let’s be real: • Regulation is coming whether we like it or not. • Self-custody is still king, and real decentralization still matters. But most people aren’t here to change the world, they’re here to change their net worth. You can believe in decentralization and buy a memecoin. You can understand utility, but choose to embrace narrative. In fact, that balance is the sweet spot. There’s a reason the IQ bell curve meme hits so hard in this space. The left side goes “funny dog = buy.” The right side goes “funny dog = cultural leverage, virality loop, network effect = buy.” The middle? Still reading the whitepaper and wondering why they’re broke. #CandyDrop Airdrop Event 6.0# #Join Alpha RION Airdrop to Earn $40# #White House Crypto Report# #crypto# #bitcoin#

Web3 Social: Opportunities and Mission Recently, the Web3 industry has been filled with hostility and is viewed as a breeding ground for exploiting investors. However, although Web3 social is not yet mature, its development achievements are noteworthy. This article will outline the development history of Web3 social over the past 8 years, summarize lessons learned, and explore potential opportunities. The underlying needs of Web3 social. Socializing is a basic human need, encompassing link building, mental interpretation, and self-coordination. In the Web3 environment, tokens have become a new way of linking, and open verifiable databases have expanded the dimensions of information, nurturing new social relationships and modes of interaction. The unique advantages of Web3 social are: 1. Underlying information support across databases and organizations 2. Freely choose a front-end composable and pluggable social interface 3. Social scenarios centered around tokenized rights interaction The development context of Web3 social. Web3 social presents two development paths.

YUP is a Web3-based social rewards protocol aimed at converting user online interactions (such as likes and comments) into rewards, promoting a decentralized internet. It records user participation through Blockchain, creating a transparent and fair value distribution system, empowering users and changing the centralized phenomenon of traditional social platforms, driving the development of a fairer internet environment.

The article discusses the development history of Web3 social and the challenges and opportunities it faces. Although Web3 social is not yet mature, the potential for decentralized social is gradually becoming apparent with technological advancements and lower barriers to entry. The article summarizes explorations in social needs, decentralization standards, Token incentives, and emphasizes that large-scale adoption in the future must be achieved through quality content and user participation. The mission of Web3 is to restore individual rights, enhance user experience, and promote the innovative development of social media.

yup