SharpLink Gaming is shifting towards using ether as its primary treasury reserve by raising $425 million via a private placement led by Consensys Software. Joseph Lubin will become SharpLink's board chair. Other crypto investors are also involved, causing the company's stock price to surge over 400%. This move makes SharpLink a potential "public ETH proxy", acquiring around 120,000 ETH and becoming the first Nasdaq-listed company to establish an ETH treasury. Eth's price initially rallied to $2,700 before settling at around $2,635.